Comments on: WebbyConnect: Know Your History http://www.thepopview.com/wordpress/2007/10/13/webbyconnect-know-your-history/ Pop culture and nothing but. Tue, 20 Dec 2011 03:07:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: The Pop View http://www.thepopview.com/wordpress/2007/10/13/webbyconnect-know-your-history/comment-page-1/#comment-104707 The Pop View Tue, 16 Oct 2007 16:33:43 +0000 http://www.thepopview.com/wordpress/?p=574#comment-104707 This is Sylvester "Pat" Weaver, who was president of NBC. He helped move the networks away from simply carrying programming produced by the ad agencies and toward producing their own shows and then selling the ad time. He also created <em>The Today Show</em> and <em>The Tonight Show</em>. Coincidentally, in 1935, Weaver became the producer of Fred Allen's show <em>Town Hall Tonight</em>, which was sponsored by Bristol-Myers and aired on the NBC network. You can read <a href="http://www.ciadvertising.org/student_account/fall_01/adv382j/howardmo/practitioner.html">an online summary of the book here</a>. This is Sylvester “Pat” Weaver, who was president of NBC. He helped move the networks away from simply carrying programming produced by the ad agencies and toward producing their own shows and then selling the ad time. He also created The Today Show and The Tonight Show.

Coincidentally, in 1935, Weaver became the producer of Fred Allen’s show Town Hall Tonight, which was sponsored by Bristol-Myers and aired on the NBC network.

You can read an online summary of the book here.

]]> By: Bill Higgins-- Beam Jockey http://www.thepopview.com/wordpress/2007/10/13/webbyconnect-know-your-history/comment-page-1/#comment-104704 Bill Higgins-- Beam Jockey Tue, 16 Oct 2007 15:58:15 +0000 http://www.thepopview.com/wordpress/?p=574#comment-104704 Pat Weaver wrote an autobiography? I'd like to read that! Pat Weaver wrote an autobiography? I’d like to read that!

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