I continue to be baffled and/or appalled at the combination of superficiality and unintelligibility offered on the AIM Today home page. In our latest installment (Read part 1 and part 2), someone’s gone link crazy.
Here we see a promotion of The Cosmic Diet and a reference to being “on your way to taking up less space.” Clicking the link reveals that it leads to an astrologically-based diet: “Here’s how to take your sign into consideration when designing a fitness routine that you’ll be inclined to stick with.” Ha, ha! Get it? “Cosmic,” “space.” Because, you see, with the stars and the… Never mind.
Then, we find the headline “Dieting is lame!” What’s the sign for lazy people?” Are they attempting to create an imaginary debate here? “You should diet.” “No, fat ass, you should exercise!” But the link actually goes to information about competitive eating (like with these guys). Say what? Did a schizophrenic write this?
Then we go to the horn dog approach to travel. Hot chicks are always a good entry to any topic. The link goes to Vacation Deals in the Caribbean, but the link text reads: “Go to a Deserted Island. Just pray that Jessica Alba washes up on the next crate. With rum!” Got to love that specificity. Not only does a sex symbol wash up on your island, not only does she bring liquor with her, she’s got a geographically appropriate drink! That last phrase (“If we could only bring three things with us…”) leads to a bunch of Desert Island Lists. You know, Ten Books I Would Bring with Me on a Desert Island, etc.
My idea of hell would be having to edit this shit for a living…